Privacy Policy

Last updated: 2026-09-30

Who we are

NBuilders ("we", "us", "our") operates the Memori mobile application and the website at joinmemori.com. For privacy questions or requests, contact us at nbuilders10@gmail.com.

Scope

This Privacy Policy describes how we collect, use, and protect information when you use the Memori app and our website. This website does not use cookies, analytics scripts, or third-party tracking embeds. In-app analytics and crash reporting are described below and apply only when you use the mobile app.

Data we collect

When you use Memori, we may collect:

  • Account information — email address and display name from Google or Apple sign-in (and Facebook only if that option is enabled in your app build). We may store linked OAuth provider identities so you can sign in with more than one provider when they share the same verified email.
  • Memories and media — photos, videos, notes, titles, tags, documents, links, and optional location data you choose to attach to memories.
  • Sharing — when you enable a public memory link or invite someone to a folder, we store share tokens / invite data needed to deliver that content to the people you choose.
  • Push tokens: device push tokens (Firebase Cloud Messaging, or Expo on older app versions) so we can send product notifications you allow (for example activity or sharing alerts). Marketing pushes stay off by default where applicable.
  • Device and usage data — device identifiers, app version, crash logs (Firebase Crashlytics), and product analytics (Mixpanel, when enabled) to improve stability and features.
  • Purchase information — subscription status and transaction identifiers from Apple App Store or Google Play (we do not receive your full payment card details).
  • Support communications — messages you send through in-app support or email.
  • On-device only (not uploaded) — folder-lock PIN and biometric unlock preferences stay in secure storage on your device and are not sent to our servers.

Ads. Once the free limit is reached, free accounts can choose to watch a short rewarded video ad (Google AdMob) to get one more free save. Ads are optional: they appear only if you tap to watch one, we never show ads automatically and never require you to watch one. To show ads, Google may use your device advertising identifier (Advertising ID on Android, IDFA on iOS) and similar device data. On iOS we ask for your permission first (App Tracking Transparency); if you decline, ads are not personalized with your identifier. On Android you can reset or delete your Advertising ID in system settings. We do not sell your personal data, and we do not send your memories or their content to advertisers.

How we use data

We use your information to:

  • Provide, maintain, and improve the Memori service
  • Authenticate your account and secure access
  • Store and display your memories and shared content at your direction
  • Process subscriptions and restore purchases
  • Respond to support requests
  • Detect, prevent, and address abuse or security issues
  • Analyze aggregated usage to improve the product

If you are in the European Economic Area or United Kingdom, we process personal data on the following bases:

  • Contract (Art. 6(1)(b)) — processing necessary to provide the service you request.
  • Legitimate interests (Art. 6(1)(f)) — security, fraud prevention, and product improvement, balanced against your rights.
  • Consent (Art. 6(1)(a)) — where required, e.g. optional marketing push notifications (off by default) and optional Files on device sync (off by default).

Optional: Files on device (off by default)

If you choose Settings → Files on device and turn sync on:

  • Memori downloads copies of your memory media to a Memori folder on your device so you can pick files from Memori in system file pickers (for example government forms).
  • Copies remain on your device; this does not send your files to additional third parties beyond our normal encrypted cloud storage.
  • Sync runs when you enable the feature and while the app is open (Wi‑Fi only by default). Locked folders are not included.
  • You can turn off sync anytime; we delete the local Memori folder from your device. Your cloud memories are unchanged.
  • Legal basis: your consent (GDPR Art. 6(1)(a)).

Sharing and processors

We share data only with service providers that help us operate Memori:

  • Google Cloud — API hosting and infrastructure
  • Cloudflare R2 — encrypted media storage
  • Google and Apple — authentication (and Facebook only if enabled in your build)
  • Firebase Cloud Messaging (Google) and Expo (older app versions): delivery of push notifications using your device push token
  • Google Places / Geocoding — optional address / place lookup for map and location features (not generative AI)
  • Firebase Crashlytics — crash reporting
  • Mixpanel — product analytics (when enabled)
  • Qwen (Alibaba Cloud) — save classification: title, story, folder, the other language, and short facts. Text and media are sent (see Artificial intelligence)
  • Apple / Google — in-app purchase processing

We do not sell personal information. We do not share personal information for cross-context behavioral advertising (CCPA/CPRA).

International transfers

Your data may be processed in the United States, European Union, and other countries where our providers operate. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses or adequacy decisions.

Retention and deletion

We retain your data while your account is active.

Delete individual content: You can delete specific memories or folders in the app (moved to trash, then permanently removed after a tier-based retention period). See our Help page for steps.

Delete your account: Settings → Security → Delete account. We delete or anonymize your personal data within a reasonable period, including media files stored in Cloudflare R2 under your account prefix, subject to short backup retention and legal obligations. See Help — Delete your account for details on what is removed.

Your rights

GDPR (EU/UK): You may request access, rectification, erasure, restriction, portability, or object to processing. You may lodge a complaint with your local supervisory authority.

CCPA/CPRA (California): You have the right to know what personal information we collect, request deletion or correction, and opt out of sale or sharing. We do not sell or share personal information for cross-context behavioral advertising.

Israel Privacy Protection Law: You may request access, correction, or deletion of personal data held about you.

To exercise your rights, email nbuilders10@gmail.com or use in-app account deletion. We may verify your identity before fulfilling requests.

Children

Memori is not directed at children under 13 (COPPA). In the EU, we do not knowingly collect data from children under 16 without parental consent where required by law.

Security

We use HTTPS, access controls, and industry-standard practices to protect your data. No method of transmission or storage is 100% secure.

Artificial intelligence and automated processing

Memori uses automated processing, including artificial intelligence (AI), to capture, organize, and display memories. This section is important: it describes third-party AI processing. Save classification, including the title, story, and the other language, is sent to Qwen (Alibaba Cloud).

You are interacting with AI

On capture, save, edit, or bilingual display as described below, there is no chat with a person. Text and media may be processed by automated AI on our servers and by Qwen (Alibaba Cloud) to classify the save. We disclose this:

  • Before sign-in — consent footnote on the login screen (Terms, Privacy, and AI processing). Creating an account / continuing past login accepts those terms.
  • Published Privacy & Terms — full AI disclosure on this page and in the Terms of Service (also linked from onboarding).
  • On translated content — machine-translation label on memory detail when you view the non-source language.
  • In Settings → Support — link to this section.

This meets transparency expectations under GDPR, the EU AI Act (Article 50, effective August 2026), Apple App Store Guideline 5.1.2(i), and similar rules: we name the provider, explain what is sent, and obtain your explicit permission before the first transmission (by creating an account after the login consent footnote and reading these published disclosures).

Features that use AI

Feature When it runs What is processed
Capture archivist On a new memory saved through capture or share-in (text, media, documents, and/or a link). If classification fails, the memory still saves with the text you wrote, or a general title if you wrote nothing. If your plan's AI credits are used up, the save does not happen Text, files, optional instructions, text scraped from links, the app language, and short personal facts if any. Sent to Qwen
Bilingual titles and stories On an AI save, the other language is written by Qwen. A save that skips classification (for example an offline queue) keeps the same text in both languages, with no extra model call. A manual edit is not sent to Qwen On classification: the text and media go to Qwen. Without classification: nothing extra is sent
Folder suggestion Together with the archivist on those same new-memory saves Same capture content as the archivist, to suggest a folder category
Personal context memory After some AI captures, when the model identifies durable personal facts (e.g. a pet name). Also when a title or story you edit by hand includes a name and a look (for example a pet and its breed), with no model call Up to a few short text facts per capture (capped on your account); relevant facts may be re-sent on later archivist calls to improve organization

Not AI: optional map/location search uses Google Places and Geocoding APIs (address lookup), not generative AI.

AI providers
Save classification Qwen from Alibaba Cloud (DashScope / Model Studio). Text and media are sent. The title, story, and the other language are stored on the memory
Our role We decide when to call and what to send. Results are stored on the memory
Models Models can change. A material change will be updated here

We do not send a sign-in password. We do not sell content or use it for advertising.

What is sent

To Qwen, on a classified save: text, photos, videos, audio, documents, text from a link, the app language, and short facts already stored (for example a pet's name). Qwen also writes the other language.

A save without classification does not send text to another model. A manual edit of a title or story is not sent. If it includes a name and a look (for example a pet and its breed), that short fact is saved on your account and may be sent to Qwen with later classified saves.

Sensitive information: A memory can include health, money, or family, if that is what was saved. We do not ask for that, but if it is inside the capture it can be sent to Qwen. Do not save content you are not comfortable sharing with this processor.

What Memori does and does not do with AI

We do We do not
Use Qwen to classify a save (title, story, folder, and the other language) Use memory content to train Memori's own AI models
Store AI outputs (titles, stories, translations, folder suggestions) in your account Use AI for credit, employment, housing, or similar legal decisions about you
Show labels when you view machine-translated text Guarantee accuracy of AI output
Let you edit, correct, or delete any memory Share content with AI providers other than Qwen for these features (unless this policy is updated)

AI outputs are suggestions and drafts. Review before sharing memories with others or publishing.

Your consent, choices, and withdrawal

  • Consent: Creating an account and using capture or save is consent to send the data described above to Qwen for the purposes described. Consent is given at sign-in (the consent footnote) together with the Privacy Policy and Terms. There is no separate AI notice on every save.
  • Cannot partially disable core AI: Bilingual translation and the capture archivist are built into memory save flows. To avoid third-party AI processing, do not use those features (or delete your account).
  • Withdraw consent / stop processing: Delete individual memories, or Settings → Security → Delete account to remove your data from our systems (subject to short backup retention). This stops future AI processing on your account.
  • Rights: See Your rights (access, erasure, portability, objection). AI-generated text in your memories is part of your personal data.

Labeling AI-generated and machine-translated content

  • Drafted titles/stories from the archivist are stored as your memory content; you can edit them before sharing.
  • When the other language is shown, the app labels it automatic translation. On a classified save that text comes from Qwen. Without classification, the same text appears in both languages.
  • We do not present AI drafts as human-written journalism or professional advice.

Accuracy, limitations, and your responsibility

AI-generated titles, stories, folder suggestions, and translations may be wrong, incomplete, biased, or inappropriate. They are not medical, legal, financial, or other professional advice. You are responsible for reviewing content before sharing or relying on it.

Storage, retention, and deletion

  • AI-generated content is stored in your memory records and metadata (including bilingual content_locales).
  • Personal context facts remain until you delete related memories or your account.
  • Account deletion removes your memories and associated AI data from our production systems within a reasonable period. See Retention and deletion.

Legal bases (GDPR)

  • Contract (Art. 6(1)(b)) — necessary to provide capture, organization, translation, and display features you use.
  • Legitimate interests (Art. 6(1)(f)) — security, abuse prevention, and improving reliability of AI-assisted features, balanced with your rights.
  • Consent (Art. 6(1)(a)) — where required for optional features or explicit AI consent in your jurisdiction.

Changes to AI features

We may change AI models, providers, or behavior. Material changes will be reflected in this policy and communicated in the app when practicable. Continued use after notice may constitute acceptance where permitted by law.

Not legal advice: This disclosure is for transparency. It does not replace advice from a qualified lawyer for your situation or jurisdiction.

Automated decisions

We do not make automated decisions that produce legal or similarly significant effects concerning you. AI-assisted folder suggestions and drafted text are organizational tools only and do not determine your legal rights or status.

Changes

We may update this policy from time to time. The "Last updated" date at the top reflects the latest version. Material changes will be communicated in the app where practicable.

Contact

NBuilders — nbuilders10@gmail.com